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  • Date
    20 FEBRUARY 2023
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    The Rise of Imma: A Virtual Model Who Redefines Fashion in the Web3 Era


    Imma, the pink-haired virtual model with a passion for fashion, has taken the world by storm. With her unique appearance and style, she has captured the hearts of many on social media, particularly on Instagram, where she has amassed over 400,000 followers. But who is Imma, and why has she become such a phenomenon in the fashion world?

    Imma was created by Tokyo-based CG company ModelingCafe, which specializes in computer-generated imagery and animation. According to ModelingCafe's website, Imma was designed to be a "virtual influencer" with a focus on fashion, beauty, and lifestyle. Her creators wanted to showcase the power of CGI technology and its potential to revolutionize the fashion industry.

    Imma made her debut on Instagram in 2018, and since then, she has become an internet sensation. Her unique appearance, with her pink hair, large eyes, and petite frame, sets her apart from other virtual models. But it's not just her appearance that makes her stand out; it's also her sense of style. Imma is often seen wearing high-end designer clothing, including pieces from the likes of Valentino, Fendi, Chanel, Dior, and Balenciaga. Her outfits are always on-trend and reflect the latest fashion styles.

    Imma has collaborated with several fashion brands, including Adidas, KFC, and The North Face. In 2020, she was featured in a campaign for luxury fashion brand Balmain, alongside real-life models. The campaign showcased the potential for virtual models to work alongside human models, and it received widespread praise from the fashion industry.



    Imma's success has highlighted the growing intersection between fashion and technology. As the fashion industry becomes increasingly digital, virtual models like Imma are becoming more prominent. These virtual models offer brands a unique opportunity to showcase their products in a new and innovative way. They also offer an alternative to traditional modeling, which can be expensive and time-consuming.

    But it's not just about the technology. Imma's success is also due to her ability to connect with her followers. She regularly posts on Instagram, sharing photos and videos of her outfits, her travels, and her daily life. Her posts are often accompanied by witty captions that showcase her personality and sense of humor. Her followers love her for her authenticity and relatability, despite her virtual nature.

    Imma's popularity has also coincided with the rise of web3 aesthetics, which prioritize decentralization, user ownership, and interactivity. Web3 aesthetics are all about creating immersive, engaging experiences for users, and virtual models like Imma are a perfect example of this. Imma offers a new way for users to interact with fashion, through a virtual medium that is accessible to anyone with an internet connection.



    The future looks bright for Imma and other virtual models like her. As technology continues to advance, we can expect to see more virtual models making their mark on the fashion industry. They offer a new way to showcase fashion, one that is innovative, immersive, and engaging. Imma has already shown us the potential of virtual modeling, and we can't wait to see what she does next.

    Imma is a virtual model who has redefined fashion in the web3 era. Her unique appearance, sense of style, and ability to connect with her followers have made her a phenomenon on social media. She has shown us the power of CGI technology and the potential for virtual models to revolutionize the fashion industry. As we move towards a more digital future, we can expect to see more virtual models.



    After reaching out to Imma's agents at Aww Inc. in Tokyo, we at RED-EYE are excited to announce that we've secured an exclusive interview with the virtual model herself. We had the opportunity to speak with Imma about her unique sense of style, her experiences working with top fashion brands, and her thoughts on the intersection between technology and fashion. We hope that our readers will enjoy this interview and gain a deeper understanding of Imma and her perspective on fashion in the web3 era.


    Hi Imma, can you tell us about yourself?

    Hello, I’m imma. I’m a virtual human so I think..I’m CGI?

    I live in Japan and I’m interested in fashion, art, and movies. Learning bits and pieces of this world every day.


    How would you define your personal style?

    I get bored a lot, so I’m always changing my style. But I like fashion that’s trying new expressions, and also fashion that mixes mode and culture.


    Have you ever attended fashion shows?

    Yes, I go often, usually to my friend’s shows. Recently I also got a call from Doublet designer Ino to participate in theri 22AW show, and all the models of the show turned into me!



    What is your favourite fashion trend at the moment?

    I love all the street fashion that is intertwined with culture - and what’s more, if it’s further interwined with new concepts like Web3 and NFT. Virtual fashion is definitely one example that will become more mainstream as technology develops, but already the virtual projects by my friend Jeff Staple and AZUKI, or the new collection launched from Clone X!


    Do you meet lots of cool people and avatars in the metaverse?

    I think the metaverse can be taken in an open manner these days. Everyone already has a smartphone in their hand and has their own identities on social platforms like Instagram and Tiktok. Doesn’t this mean that everyone already has some kind of a virtual identity in the virtual world, and thus, sort of already in the metaverse? The next step into the metaverse would be if everyone had virtual avatars to express themselves. In this sense, I’m in between such worlds - I’m on Instagram and Tiktok like everyone now, and also in the metaverse as an actual CGI data. But, so who’s cool? I think everyone can be cool when everyone can look like who they want to as their avatars!



    Where do you see yourself in the fashion influencer scene?

    I don’t resonate too much with the word influencer, but if I were to answer, I would want to be a person connecting real fashion to virtual fashion.


    What’s your favourite song?

    I listen to many songs, but one song that always gets me is John Lennon’s Imagine.


    Where would you like to take your work next?

    It’s my turn to design clothes! I am thinking of making my own clothes first…so I guess virtual fashion! I did a Tiktok live last week and everyone complimented the virtual fashion I had on, so I want to make more and show everyone!





    Special Thanks to Aww Inc. Tokyo


    Interview by @gloriamariagallery