- Date
- 12 JUNE 2024
- Author
- DANIEL FACE
- Image by
- PRESS OFFICE
- Categories
- Fashion
SYKY & XTENDED iDENTiTY unveil Luxe Mixed Realities Collaboration
Luxury fashion platform SYKY has unveiled an exciting new collaboration with the innovative fashion technology brand XTENDED iDENTiTY. This partnership introduces a groundbreaking five-piece collection that pushes the boundaries of fashion across mixed realities, offering both physical and digital versions of luxury fashion pieces in a striking, exclusive SYKY-blue chrome colorway. The collection embodies SYKY and XTENDED iDENTiTY’s shared vision of extending identity expression beyond conventional limits through avant-garde and visionary designs.
The collaboration marks the inaugural drop in the “SYKY Drops” series, a monthly release of digital and physical pieces from the world’s most exciting designers, set to debut on the first Friday of each month.
XTENDED iDENTiTY, a London-based, female-led fashion brand known for its innovative use of technology to redefine identity, is a favorite among music industry icons such as Grimes, Ozzy Osbourne, Megan Thee Stallion, IVE, and Bad Bunny. The brand’s approach seamlessly blends physical fashion with augmented reality, digital fashion, and 3D printing technology, presenting fashion in a futuristic and gamified manner.
“XTENDED iDENTiTY has played a pivotal role in spearheading the future of fashion movement, and we are proud to be partnering with a brand that centers creativity and design when building for a mixed reality future,” said Alice Delahunt, Founder & CEO of SYKY. “We’re excited to continue working with groundbreaking talents for our 'SYKY Drops' series, ushering in the visionary designs of tomorrow through our platform.”
Nicola Formichetti, Artistic Director of SYKY, echoed this sentiment, stating, “Our main objective with SYKY Drops is to introduce works from designers who we admire and are working at the intersection of the digital and physical worlds. I admire XTENDED iDENTiTY's work and am excited to be bringing them to the SYKY stage through this collaboration.”
The collection features five signature pieces presented in both digital and 3D-printed physical versions, including jewelry, accessories, and home goods. These collectible pieces, fully immersed in the world of SYKY, center on motifs of butterfly wings, symbolizing the beauty of nature and the spirit of creative freedom.
“At XTENDED iDENTiTY, we believe that fashion should push limits and challenge norms. This collaboration with SYKY marks an important moment where digital and physical worlds are converging to redefine luxury. It's about more than just what you wear every day; it's about revolutionizing how we perceive and interact with style,” said Xing Yunjia, Founder of XTENDED iDENTiTY.
Both digital and physical pieces from the collection will be available for purchase on SYKY.com starting June 7th, with physical versions also available through xidentity.org. To celebrate the drop, SYKY Keystone Holders will have the chance to win a physical piece from the collection.
