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  • Date
    24 OCTOBER 2023
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    Object of Desire

    The Object of Desire: Ray-Ban Meta Smart Glasses

    Welcome, all you fashion-forward tech enthusiasts, to another edition of RED-EYE's Object of Desire. This week, we're about to uncover a technological gem that screams the future, a product so sleek and innovative that even the most refined of technophiles will be left awestruck.

    At RED-EYE, we've always been eager to embrace the future, advocating for technology that does not just serve a purpose but does so with panache. Iconic objects have always had a special place in our hearts, especially those that transition, adapt, and evolve with time. And now, have we stumbled upon a piece of tech that fits that description to a T!

    Introducing the Ray-Ban Meta Smart Glasses. Think about it. Ray-Ban, the iconic eyewear brand that has been guarding our eyes in style since forever, teams up with futuristic tech to give us the 'La nuova generazione di smart glasses'. This isn't just an eyewear; it's a statement.

    Exclusive to the US, these AI-equipped glasses offer advanced audio and photographic features. The design, customizable and slick, now promises an expanded European distribution. The camera? A superior one. And the integrated audio system with a microphone is paired with a completely redesigned and intuitive app and a chic charging case. But that's not all.

    The live-streaming feature is like the cherry on top for content creators, enabling them to share experiences and POV footage in real-time. Switch from your phone's camera mode to Instagram Live or Facebook Live for up to 30 minutes and offer an authentic glimpse through your lens. Just utter "Ehi Meta", and dive deep into your creative flow.

    Meta’s dedication to privacy is evident with the larger, more visible LED indicator. As for quality, the Ray-Ban Meta leaps bounds ahead. The camera now boasts a 12 MP, while the open-ear headphones give an enhanced bass response and superior noise cancellation. Each pair comes equipped with five integrated microphones, ensuring seamless transitions from music to calls.

    Rocco Basilico, Chief Wearables Officer of EssilorLuxottica, expressed pride in collaborating with Meta to birth this unique eyewear category. At a glance, you might be wearing your favorite Wayfarers, but there's an entire universe of cutting-edge technology within.

    The Ray-Ban Meta collection offers a staggering 21 variations, spanning models, colors, and lenses. These glasses are available in the iconic Wayfarer and Wayfarer Large designs, as well as the brand-new Headliner model. High-performance lenses come in a versatile color palette, catering to diverse style preferences and visual needs.

    Dive into over 130 color and model combinations via Ray-Ban's "Remix" service, exclusively on And, of course, there's the enhanced Meta View app for both iOS and Android.

    Available for purchase in Ray-Ban stores,,, and select EssilorLuxottica outlets, including LensCrafters and Sunglass Hut, the Ray-Ban | Meta collection is the tech-savvy fashion statement of the decade.

    As always, stay tuned with RED-EYE for more groundbreaking Objects of Desire. Cheers to living in the future, today!

    AI generated text edited by Gloria Maria Cappelletti

    Still Life Images Courtesy of EssilorLuxottica x Ray-Ban Meta

    AI Artworks by Lucia Elisa Marinelli

    Art Direction by Gemma Alessandrone