In the ever-evolving realms of the re-enchantment of cinema, ASVOFF (A Shaded View On Fashion Film) has emerged as a captivating and transformative force. This year's edition taking place within the walls of Dover Street Market Paris, ASVOFF 15, not only celebrated disruptive cinematic portraits but also achieved a historic milestone by receiving official homologation from the French Ministry of Culture, solidifying its status as an influential vector sublimating the intersection of fashion and film.
Since its inception in 2008, founder Diane Pernet's vision has been to advocate the plurality of film genres and provide a platform empowering emerging artists. ASVOFF 15 stayed true to these principles by offering a hybrid fashion-cinema experience that included short film competitions, documentaries, exhibitions, master classes, and live performances.
Immersive experiences punctuated this edition of ASVOFF, with iconoclast protagonists featuring art talks and performances. The jury's president, Swedish singer, songwriter, and composer Jay-Jay Johanson, along with retrospectives from world skateboarding champion Steve Olson, and photographers and art directors Alexandre Sade and Marguerite Chaillou, added a unique flavor to the festival.
One of the highlights of this year's festival was the special homage paid to the visionary South African designer, Thebe Magugu. ASVOFF 15 acknowledged Magugu's impact on the global fashion landscape, commemorating his contributions and innovative approach to artistic expression.
In addition, the festival tackled environmental boundaries in the fashion industry, initiating awareness through the spectrum of Sara Sozzani Maino and Matteo Ward. Central to this discourse was the powerful documentary "Junk," a compelling exposé on the environmental impact of fast fashion and consumerism. The docu series delved deep into the often-overlooked consequences of our fashion choices, shedding light on the alarming levels of waste and pollution generated by the industry. It served as a poignant reminder of the urgency to adopt sustainable practices and rethink our approach to clothing production and consumption.
Over four days, ASVOFF 15 explored aestheticism and recollected fragments from the golden era of fashion with screenings like the last episodes 4 & 5 of Kingdom of Dreams created by Peter Ettedgui and Ian Bonhote, "Versace - Les liens du sang" written and directed by Olivier Nicklaus / Arte, and the groundbreaking "Hidden Master the legacy of George Platt Lynes" by Sam Shahid.
ASVOFF15 concluded on Sunday, November 12, with "Tilda Swinton Le Geste Et Le Genre" directed by Pierre Paul Pulijiz - a meticulously woven documentary exploring the nuanced world and acting approach of the acclaimed actress Tilda Swinton.
The crowning moment arrived as the jury awarded the Grand Prize to Dylan Eno Sprik for "To Die For" - a revisited historical and scientific narrative surrounding the discovery of Scheele's green, a vivid arsenic-based pigment that revolutionized art and fashion, albeit with unforeseen health hazards.
The climax of the film festival unfolded with the awarding of prizes for the 11 categories rewarding short films, as well as the 7 curation programs. Noteworthy categories included "Climate Warriors," calling all young climate activists, "Telematic Improvisations" by Alex Murray-Leslie, and "AI-generated films" curated by Pedro Guez.
"For this edition, ASVOFF embarked on a reflective journey commemorating 15 years - providing a medium for creative minds and film aficionados to converge, celebrate, emancipate, and transcend the boundaries of fashion and film. Years of crafting a community, coming together, and embracing our cultural differences for the love of cinema," commented Diane Pernet, the visionary founder of ASVOFF.
ASVOFF 15 stands as a testament to the boundless creativity that arises when fashion and film intertwine, forging new narratives, celebrating diversity, and pushing the boundaries of artistic expression. In its tapestry of films, exhibitions, and dialogues, it continues to enchant and inspire, leaving an indelible mark on the landscape of cinematic innovation and cultural appreciation.
Discover all the winners below!
ACTION NOW BY SUZANNE VEURIOT
BEST STUDENT FILM
ETHEREAL MAIDEN BY BOIANA LUDMILOVA ALEKSANDROVA, ROBIN ELLIS LEE
HONORABLE MENTION STUDENT FILM
B PERFECT BY EMMA ALICE SKARNIAK
AI GENERATED FILMS
TENSHO BY CED PAKUSEVSKIJ
THE QUEER ARCHIVE
THE DEMONS OF DOROTHY BY ALEXIS LANGLOIS
FROM THE GODS TO EARTH BY MALAKAI
BEST CHINESE FILM
IT IS NOT SPRING, UNTIL ALL FLOWERS BLOSSOM BY CURRY SICONG TIAN
BEST SOUND DESIGN
NOCTURNA BY ED EDWARDS KIM RYAN
BEST ART DIRECTION
I REMEMBER MY DREAM BY JHENYFY MULLER
ARTIFICIAL FLOWER BY ZEHUA WU
0000 A FILM BY INJURY
HANGUK BY HUNTER AND GATTI
DAPHNE GUINNESS HIP NECK SPINE BY MILOSH HARAJDA
CHOCO HOAX BY ALICE FASSI
I REMEMBER MY DREAM BY JHENYFY MULLER
TO DIE FOR BY DYLAN ENO SPRIK
Adrian Joffe, Djeason Valerio, Lucien Heritier, Floriane Aupetit, Dover Street Market.
OFFICIAL ASVOFF PARTNERS
Dover Street Market Paris, Ministère de la Culture, WORLDNET - the world leader in Premium Logistics, FONDS DES ATELIERS DE PARIS POUR LES METIERS DE LA CREATION, Myairbridge - Official Data Transfer Partner, il Bisonti, Autrement, MÜLLER PR & Consulting, FNL Network, BENSHI,
Miguel Villalobos for the Trophies and the Worldnet Animation OFFICIAL PHOTOGRAPHER
Christian Tarro Toma
Stephanie Veuriot, events@autrementPR.com, Florian MÜLLER, email@example.com
Article by @danieleverse
Images courtesy of ASVOFF PRESS OFFICE