DIGITAL ARTISTRY by Ced Pakusevskij and Metafari
The recent fashion film, "Avatar Reborn, Co-created by AI, aims to encompass a wide range of styles and techniques, from Chatgpt, AI assisted styling, 3d modelling, and digital animation. AI technology was used to augment the creative process and open up new avenues for artistic expression. In this article, we will discover the key elements behind the achievement of Avatar Reborn from physical through digital to the metaverse.
Digital tools can help artists and designers streamline their creative processes, automate repetitive tasks, and access new sources of inspiration. On the other hand, the increasing use of AI algorithms in digital artistry raises questions about the originality and authenticity of art created using AI tools.
However, the impact of AI on creativity and originality in digital artistry is not set in stone. It will depend on how artists and designers choose to use AI technology in their work. By embracing AI as a tool to augment their creativity and originality, rather than replace it, artists can explore new avenues for artistic expression and push the boundaries of what is possible in digital artistry.
AI-assisted styling refers to the use of technology's ability to add a new creative perspective, while contributing both in the developing process and the final image of the shoot. The shoot was virtually styled by London based stylist Miruna, who shared her perspective.
“I was Actually working virtually from Romania, my home. I usually like to have human contact, you know, the natural touch of things, to feel and pack them, but styling digitally, using 3D modelling design pieces allows me the ability to explore new dimensions in creative styling. The image wasn't really that altered in terms of the styling. But I had also kind of assumed that something would happen between the natural and AI animation. I had looked through previous works of the director and I expected something quite avant garde and I was right. So yeah, it was really fun to see what different textures can do, what different shapes can come out of each texture and all the colour blocking and how everything completes each other in the final result. It was a new experience for me. One of the more controlled projects I've had. But more free ones in terms of creativity and imagination." Miruna Coltez - Stylist
We know that AI algorithms can already assist in selecting and styling clothing items to fit body shape and size. Virtual fitting rooms, where models can try on clothing items virtually using a computer or mobile device to fit. AI algorithms can analyse the models body measurements, body shape, and preferences to suggest clothing items that will fit and flatter the figure.
AI co-creation represents a new and exciting avenue for creative expression in the space. This collaboration between artists and AI tools, can analyse large amounts of data, to generate new and innovative ideas that would not be possible through human effort alone. We ask Director Ced Pakusevskiy, Creative Director Metafari and Art Director Elisabetta Giovi for their perspectives
The stable diffusion is something that I like to work with. It was the missing link from what I've been doing before, on “Avatar Reborn '' I was shooting, and at the same time I was also doing the motion design. It's like the link that can bridge two different worlds, One of my favourite looks to shoot was the Aidan Reece Cawrey CCTV headpiece, worn by Danieleverse, in one world you work with real people and in the other there are more abstract forms which give you a bit of creative superpowers. Ced Pakusevskij, Director
In my opinion, the best thing to do is to treat AI as the most powerful ally you could ever have. I love the fact that AI creativity is very far from human creativity, because somehow it challenges us to think outside the box, in a “Machine way”, with fresh and unpredictable results. In general, I see AI as a powerful medium for Fashion to explore new, bizarre and unusual territories, with the best results achieved when it is mixed with IRL materials. Elisabetta Giovi Art Director
My brainstorm buddy, ChatGPT is a remarkable example of the power of artificial intelligence. It's ability to generate human-like text, and its scalability and customizability, It has the potential to transform a wide range of industries and applications, with the potential to transform the way we create, experience, and think about art. Metafari - Creative Director
Avatar Reborn, AI co-creation, shows how digital artistry rapidly evolves fields that offer new possibilities for creativity and collaboration. By harnessing the power of artificial intelligence, artists and designers can create unique and innovative works that would not have been impossible without technology. However, it is important to consider the ethical and creative implications of AI-assisted art, and to strive for a balance between human creativity and machine-generated results. As these fields continue to grow and evolve, they hold great potential for shaping the future of art and design.
Director: Ced Pakusevskij @cedced
Copywriter: Tafari Hinds aka @metafari_
Creative director and producer: Tafari Hinds aka @metafari_
Assistant creative director: Shantel Campbell and Naomi Andrews
Art Director: Elisabetta Giovi @wobblinbetty
Tafari Hinds @metafari_
Stylist: Miruna Cotletz @mirunacotletz
Kane @kane__blu /
Sarah Regensburger @sarahregensburger_official
KWK by Kay Kwok @kwkbykaykwok
Smutty Snack @smuttysnack
Anastasia Bull @anastasia.bull
Marilena Angelides @_marilenaangelides_
Capsule Eleven @capsuleeleven
Sondor Jewellery @sondorjewellery_
Sondor Jewellery x Jakub Matiasovic @jakubmatiasovic
Aidan Reece Cawrey @aidanreececawreyartist
Zara Ali Khan
Music by Ced Pakusevskij
Voice Tafari Hinds aka @metafari_
Creative production: Fullscream Studio @fullscreamstudio
Text and visuals co-edited with AI
Rental S L Vision London