Entering the Cinematic Worlds of Evan Rochette

As our collaboration with Braw Haus continues, RED-EYE is proud to highlight visionary digital creators who are redefining contemporary aesthetics. Today, we step into the richly constructed universe of Evan Rochette, a Paris-based art director and 3D artist whose work blends fashion, world building and cinematic storytelling into a distinctive visual identity.

Evan’s journey into digital art began during the lockdown period, a moment of global pause that unexpectedly opened a new path for him. While studying art direction at Penninghen, where he learned the foundations of drawing, anatomy and composition, a classmate sent him a simple Blender tutorial on how to model a donut. What started as a small experiment quickly became a creative revelation. The process felt intuitive, expansive and deeply connected to the fictional worlds he had been sketching since childhood. From that point forward, he immersed himself fully in 3D, gravitating toward fashion, couture-inspired silhouettes and luxury-focused imagery.

A pivotal moment arrived with his final master’s project, where he imagined the world of Gucci across different eras, from 1714 to a speculative future. Through recreated paintings, digital environments and a VR capsule collection, Evan explored how fashion can transcend time through storytelling. This project marked the beginning of his professional journey, leading to freelance collaborations with fashion and jewelry brands who were drawn to his detailed and immersive approach.

Evan’s artistic identity lives at the intersection of 3D fashion, speculative environments and narrative composition. Influenced by films like The Fifth Element and Jean-Paul Gaultier’s visionary costume design, he believes clothing is a form of storytelling that makes imaginary worlds feel real.

He also integrates AI into his workflow, mainly for composition mockups using ComfyUI. By running his own models locally, he stays connected to his aesthetic while allowing ideas to flow more freely. The core of his practice remains grounded in 3D craftsmanship, material accuracy and world building.

Step inside our RED-EYE x Braw Haus interview with Evan Rochette below.

Can you introduce yourself—what drives you as a creative and how would you describe your artistic identity to someone seeing your work for the first time?

My name is Evan, I’m an art director based in Paris. I’ve been gratuated from Penninghen where I learned the foundations through drawing, painting, anatomy and composition classes. But what I like the most since I was a kid is building worlds that don’t exist (yet). At first I was sketching sci-fi universes just for fun, then 3D came along and suddenly it felt like those worlds could actually be real. Pretty quickly it blended into fashion and costume design. A big moment for me was watching The Fifth Element by Luc Besson. Jean-Paul Gaultier’s costumes blew my mind.

That’s when I realized clothing isn’t just detail, it’s storytelling. It’s what makes a universe feel alive, believable.

How do you share your work—through social media, exhibitions, commissions—and which method resonates most with your vision?

Right now, most of my work lives on social media. It’s where I can experiment freely, try out ideas, and push things without limitations and that freedom is really important to me as I keep evolving. That said, I’d love to exhibit someday. I’m not in a rush though. I feel like when the right moment comes, it’ll happen naturally and I’d be thrilled to see my worlds take on a physical space.

Are you incorporating ai in your workflow? If yes how, in which step of your process and which programs do you use?

Yes, AI is part of my process, mainly when I’m working on composition mockups. Sometimes, even with a sketch, it’s tough to fully imagine how something will feel in 3D. That’s where ComfyUI comes in, it lets me run my own models locally, so I stay in control of the results.

I feed my models with my 3D designs and compositions, so the images stay close to my aesthetic. I occasionally blend both, but most of the work is still done in 3D, the AI just adds a complementary layer when I need it. For me, it’s not about replacing the craft it’s about giving myself more freedom to explore, and letting the ideas flow more naturally.

What would be your dream project?

My dream project would be mixing digital art and fashion for a campaign with a surreal 3D universe I’m fascinated by 3D animation, but what excites me most is 3D fashion photography: setting up scenes, building compositions that feel dynamic, striking, while adding unexpected things. That mix of fashion and world-building, that’s my sweet spot hehe.

With whom would you like to collaborate and why?

I really admire what some Korean brands are doing, especially Gentle Monster. They have this avant-garde, digital approach that pushes boundaries, while still keeping a strong identity. I love how they reinterpret universes in ways that feel fresh but still grounded in design. Collaborating with them would be an honor, it feels like our creative worlds could really meet in an exciting way.

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