Everything You Need to Know About Digital Fashion Week NY

Today's RADAR by RED-EYE newsletter is dedicated to the fast evolving world of digital fashion, which is gearing up for an electrifying return to the Big Apple, promising an extraordinary blend of traditional showcases and groundbreaking Web3 immersive experiences with Digital Fashion Week NY (DFWNY). This pivotal event, set at the Fashion Institute of Technology (FIT), is positioned at the forefront of the evolving fashion narrative, bridging the realms of physical and online (URL) experiences with hybrid fashion shows, immersive exhibitions, live panels, and networking events. In collaboration with FIT's Design and Technology Lab, DFWNY will offer attendees a peek into the future of fashion, showcasing innovative designers, runway shows, and immersive experiences.

A highlight of this year's Digital Fashion Week is the debut of the world's first live motion capture hologram runway show, brought to life by Future Front Row. This avant-garde presentation will feature digital avatars mimicking the fluid movements of models in real-time, setting a new benchmark for innovation on the runway. Designers Stephy Fung, Suza Vos x Harriet Davey, and Mutani will showcase their collections in this groundbreaking format. Furthermore, the phygital runway shows by Right Direction, Loreine, Nextberries and Phygicode by Bartholomew NYC will blend digital and physical fashion elements, offering a seamless, layered experience that encompasses augmented reality, digital twins, and traditional runway collections.

Clare Tattersall, the visionary founder of Digital Fashion Week, is thrilled to push the boundaries of what's possible in fashion. "Digital Fashion Week is excited to showcase the cutting-edge innovators and visionary designers through immersive experiences that redefine the essence of fashion in the digital age, particularly with the introduction of the first-ever live motion capture hologram fashion show," she stated.

Fashion Creation by Suza Vos x Harriet Davey

Antonio Talarico and Isabelle Udo, co-founders of Future Front Row, expressed their excitement about being part of this year's Digital Fashion Week NY. They stressed their shared vision of exploring new dimensions in experiencing fashion, emphasizing the importance of digital embodiment and showcasing talented artists.

Built on pillars of thought-leadership, innovation, and creativity, DFWNY's Symposium at FIT will explore industry disruptions, from concept to consumer, through panels, discussions, workshops, and immersive exhibits. A curated group of innovators, experts, and fashion insiders will tackle various topics, shedding light on the vision, value, and ethics behind the hype in a rapidly changing industry.

Michael Ferraro, executive director of FIT’s DTech Lab, underscored the significance of co-hosting Digital Fashion Week, noting its role in exposing students and faculty to emerging 3D trends reshaping the fashion value chain. This partnership between industry and academia fosters a new generation of innovators poised to shape the future.

The event will also feature a live performance from official DFW Brand Ambassador Dex the virtual DJ, an activation from Beyond.Studio with a location-based DFW AR interactive experience, and a presentation by Angelescu Studio x Solaire, offering a glimpse into "Everywhere Commerce" and digital design ateliers.

Andrea Abrams, founder & CEO of Phygicode, anticipates a transformative year for the phygital economy, highlighting Digital Fashion Week as a showcase for creators who are leveraging technology to influence culture and pave the way towards a more sustainable and circular industry.

Following its stint in New York, Digital Fashion Week will extend its innovative phygital fashion shows and immersive experiences to Paris and Milan, continuing to explore new ways of wearing, interacting with, and discussing fashion worldwide.

For those interested in attending Digital Fashion Week events or seeking further information, visit digitalfashionweek.nyc.

AI co-created text edited by Gloria Maria Cappelletti, editor in chief, RED-EYE

Images courtesy of @digitalfashionweeknyc Press Office

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