Exploring the Future of Luxury with Diana

How does the luxury fashion industry stay ahead in an ever-evolving digital world? In an age where innovation and technology are reshaping every facet of the consumer experience, luxury brands are embracing new methods to remain at the forefront of this transformation. The intersection of high fashion and cutting-edge technology was the focus of a thought-provoking discussion at Digital Design Days Milan, where RED-EYE’s Gloria Maria Cappelletti and Diana’s Marta Terenzani took the stage to share insights on how the industry is navigating this digital revolution.

Luxury fashion has long been synonymous with craftsmanship, exclusivity, and heritage. Yet, in today’s fast-paced, tech-driven environment, brands must go beyond their historical legacies and embrace the latest innovations to remain competitive. Digital platforms, immersive experiences, and consumer-centric strategies are no longer optional—they are essential to the evolution of luxury branding. RED-EYE had the honor of participating in the summit, with our Editor-in-Chief and Creative Director, Gloria Maria Cappelletti, joining Marta Terenzani, Chief Design Officer at Diana, an international hub pioneering luxury e-commerce experiences with a focus on technology and digital storytelling. Together, they contributed to the panel titled “Digital Revolution: How Luxury Brands Communicate with Future Consumers”, moderated by Sara Noggler, a leading Web3 & Metaverse Consultant.

The conversation explored how luxury brands are not only adapting to, but thriving in, the digital era. The panel delved into the ways in which technology, from AR to AI, is revolutionizing the way brands engage with their audiences, offering seamless and enriched experiences across multiple touchpoints. Marta Terenzani shared Diana’s visionary approach, highlighting how the integration of high-tech solutions into a brand’s strategy is crucial for maintaining their core values while propelling them forward into the future. As consumers become more digitally savvy, luxury brands must evolve their narratives to connect with them on deeper, more interactive levels, ensuring that their authenticity and craftsmanship continue to shine in the digital sphere.

Marta Terenzani of Diana E-commerce Corporation, part of the Commerce Hub Celeste, shared how their expertise in high-level design and strategic know-how helps shape the future of luxury e-commerce experiences. “At Diana, we unite aesthetic sensibility with cutting-edge technology to transform brand identities, creating digital experiences that elevate fashion, luxury, and lifestyle brands. Our focus is not only on driving online growth but also on guiding brands in expressing their uniqueness through creative, dynamic content.”

Marta emphasized that Diana’s ability to blend functionality and quality with evolving digital content is what sets them apart. “Our sensitivity to beauty has become a defining trait, enabling us to partner with renowned luxury lifestyle brands such as Acqua di Parma, Antonia Milano, and Sergio Rossi, as well as major groups like Tomorrow London and the Richemont Group. We believe that crafting a unique experience with visually rich storytelling and editorial layouts is crucial, especially for luxury fashion brands. In today’s fast-paced digital world, image consistency across all touchpoints is not just a tool for brand awareness, but a key asset for building lasting brand equity.”

Marta also highlighted the increasing importance of connecting with younger generations. According to Bain & Company, by 2030, Generation Z and Alpha will make up about 40% of fashion consumers. These generations value engagement with brands on multiple dimensions—not just at the point of purchase. “The seamless interaction between brand and user is becoming more critical, creating mutual value, especially in the luxury sector. It’s not just about driving commercial success; it’s about building brand equity, where the market’s perception defines the brand’s values.”

In today’s landscape, brands must strengthen connections with their consumers through digital channels that are always active. “The new generations move effortlessly between touchpoints, and it’s essential to humanize the brand experience,” Marta explained. This means exploring new ways to bring users closer to brands and products by activating touchpoints that appeal not only to sales and communication but also to the core human senses and values.

“Brands need to follow and reach consumers wherever they are, at any time,” Marta said. “In this hyper-connected world, we’ve moved beyond omnichannel, evolving toward seamless interaction across every sales surface. The digital storefront has become the first touchpoint, even for customers who ultimately complete their purchases in physical stores. Our goal is to draw inspiration from the physical experience and translate it into digital: creating a seamless connection between offline and online, in both image and experience.”

Gloria Maria Cappelletti took the conversation further, illustrating how RED-EYE has been at the forefront of digital transformation in the fashion world. She explained how RED-EYE embraces AR, VR, and AI technologies to craft immersive editorial experiences that transcend traditional digital fashion narratives. “At RED-EYE, we continuously push the boundaries of what digital fashion can be,” Gloria remarked. “We’re not just creating beautiful imagery; we’re building immersive experiences that blend fashion heritage with innovative digital aesthetics. By leveraging new technologies, we can explore new dimensions in storytelling, crafting virtual environments that are interactive, dynamic, and designed to evoke emotional connections with audiences.”

Gloria went on to describe how RED-EYE's unique approach integrates heritage with the future, using technology to evolve the way fashion narratives are told. “We transform editorial content into multisensory experiences, where fashion doesn't just live on the screen—it inhabits virtual spaces where consumers can interact with it in real-time,” she added. Whether it’s walking through a digital showroom, engaging with a fully realized 3D garment, or exploring a brand’s history in a virtual metaverse, RED-EYE is committed to creating a next-generation fashion experience.

“Our goal,” Gloria explained, “is to take what’s been traditionally confined to two dimensions and extend it into an immersive world that engages multiple senses. Augmented reality (AR) allows users to bring the physical and digital worlds together, while virtual reality (VR) transports them into entirely new environments. AI adds a layer of personalization, enhancing everything from design to user experience. We don’t just tell stories—we create worlds for those stories to exist in.”

Gloria also took the opportunity to showcase the work of some of the most groundbreaking AI artists featured in RED-EYE’s RADAR newsletter, which serves as a leading source for discovering talent that is redefining digital creativity. “These AI artists are reshaping how we think about fashion in the digital age,” Gloria shared. “They’re merging art, technology, and storytelling in ways that were unimaginable just a few years ago. From AI-generated imagery to fashion designs that live in virtual realms, they are driving the future of fashion, where creativity knows no bounds.”

Gloria explained that RED-EYE’s RADAR by RED-EYE newsletter has become the go-to platform for discovering these emerging talents. "Through RADAR, we’ve created a community where digital artists, designers, and technologists can connect, collaborate, and push the industry forward. It’s a space where we champion those who are merging the physical and digital, the traditional and the avant-garde, to create the next wave of fashion experiences."

During the event, we were thrilled to showcase some stunning AI artworks that were featured in our RADAR by RED-EYE newsletter. These visionary pieces were projected on the big screen on stage, captivating the audience and highlighting the incredible work of some of the most innovative AI artists in the field today. We proudly presented the works of Dzyan, Rosario Rex Di Salvo, Vorto.ai, Marika D’Auteuil, Kinda_play, and Carsten aka Princecabumir, whose creativity is shaping the future of digital fashion and design.

It was a fantastic experience to have this conversation during Digital Design Days, a three-day event that brought together hundreds of professionals from all over the world. The summit is known for gathering the brightest minds in the industry, offering an incredible platform to discuss the latest trends, innovations, and ideas shaping the future of digital design and luxury communication.

Stay tuned to RED-EYE as we continue to explore the intersection of fashion, technology, and creative storytelling. There’s so much more to come, and we’re excited to be part of this ever-evolving journey!

For more insights, visit Diana Corp and Digital Design Days

Images captured by Diana’s Visual & Photography Dept.

RED•EYE WORLD