Over & Over & Over: A Surreal Vision of Memory and Innovation

RED-EYE is thrilled to premiere Over & Over & Over, the hypnotic new single by Curti, an Italian artist known for his work on X Factor with the band Keemosabe and as a guitarist on Clara's tour. This isn’t just a music video; it’s an evocative blend of storytelling, digital art, and retro-futuristic aesthetics brought to life by director Sergi Planas.

The video takes us on a surreal journey through imagined childhood memories, intertwining nostalgia with cutting-edge AI artistry. Using genuine childhood photos of Curti alongside AI-generated visuals and manipulated archival footage, Planas blurs the boundaries of reality and fiction. This interplay creates a narrative that feels personal yet universal, redefining memory as a shared and evolving construct in the digital age.

Sergi Planas, hailing from the Costa Brava and raised in southern Spain, is a filmmaker celebrated for merging technical ingenuity with emotional depth. After studying at the Academy of Fine Arts of Brera in Milan, Sergi forged a career in luxury and beauty advertising. His fascination with AI and space exploration influences his unique storytelling, evident in his approach to Over & Over & Over. By using AI not just as a tool but as a narrative element, he explores how technology reshapes identity and collective memory, creating visuals that resonate long after viewing.

This collaborative project reflects Curti’s artistic identity and innovative vision. The single, written and produced by Curti, is distributed by ADA Music Italy, with management support from LookMi and Seboldman. Together with Planas, they’ve crafted a piece that pushes the boundaries of music and visual storytelling.

Over & Over & Over represents the intersection of art and technology, a testament to creativity’s future. This is more than a music video; it’s a glimpse into the evolving possibilities of artistic innovation. Watch it now and experience the future of creativity with us.

Article by @danieleverse

Over and Over and Over, Music written and produced by Curti @qwertycurti

Directed by Sergi Planas @sergiplanas.mov

Music distributed by @adamusicitaly

Curti Management @lookmi.it @seboldman

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