The Figure of the Shaman in Contemporary Cultural Anthropology: An Evolutionary and Visual Analysis

In recent years, the figure of the shaman has undergone a profound evolution within cultural anthropology, reflecting the social, political and environmental changes of our contemporary era. Traditionally, the shaman has been seen as a mediator between the human and spiritual worlds, a figure who uses ritual practices to heal, guide and maintain balance within communities. However, with the advancement of modernity and the growing interest in alternative spiritual practices, the role and perception of the shaman are changing dramatically.

First, it is important to note that in many indigenous cultures, the shaman performed not only religious or spiritual functions, but also social and political ones. Currently, this figure is gaining new visibility in globalized contexts where cultural traditions mix and intersect. The contemporary shaman is no longer just a product of a specific culture, but rather becomes a symbol of resilience and spiritual research in an increasingly complex and disorienting world.

In this context, we observe a phenomenon of "urban shamanism", in which traditional practices and rituals are reinterpreted and adapted to meet the needs of contemporary life. Daughters and sons of ancestral cultures rediscover and revitalize their spiritual roots while, at the same time, contributing to a sort of syncretism that integrates elements of different religious traditions. This cultural exchange leads to a figure of shaman that is no longer limited to the ethnic dimension, but expands towards a global and inclusive consciousness.

Furthermore, the growing ecological crisis and the challenges related to climate change have led to a revaluation of the link between spirituality and nature. Many contemporary shamans position themselves as custodians of traditional knowledge regarding the environment, using their wisdom to raise awareness in communities on issues of sustainability and respect for the Earth. These practices, which are rooted in a holistic vision of the world, respond to an increasingly urgent need to reconnect humans with nature in an era in which industrialization has led to a profound isolation from our natural roots. Another interesting aspect is the commercialization of shamanic practices, which has generated ethical debates within cultural anthropology. The figure of the shaman has become an object of interest in pop culture, with courses, retreats and practices that are often sold to those seeking a spiritual experience or immediate “well-being”. This phenomenon raises questions about the legitimacy and authenticity of such practices and their ability to maintain the profound meaning that has historically characterized the role of the shaman.

However, it is essential not to fall into a monolithic vision. Not all contemporary shamans accept the commercialization of their practices, and many resist this trend, trying to keep the authenticity of the tradition alive. This leads to a creative and dynamic tension between tradition and modernity, between cultural authenticity and contemporary adaptation.

Shaman Healer → Doctor

The Healer is a figure who explores the boundary between ancestral knowledge and modern technologies. His presence is that of a sage, an almost mythological figure, who draws on a vast repertoire of knowledge to heal not only physically, but also spiritually. His function is no longer limited to the local community; in a globalized world, the Healer offers his skills to anyone seeking support, transforming the desire for healing into a process of global sharing. In the editorial, the Healer is portrayed while leafing through ancient parchments and digital devices, evoking the idea of a knowledge that unites the past and the future. Moodart students have carefully curated every detail, from the lighting to the materials used, creating a strong visual impact that emphasizes the interdisciplinarity between the various forms of knowledge.

Shaman Protector

The Protector stands as a beacon of strength and resistance, an indomitable guardian of the balance between the natural and human worlds. His look is elaborate, characterized by elements of sportswear integrated with natural materials: knee pads and elbow pads mix with ethereal and vegetal fabrics, symbolizing the need for protection in a fragile ecological context. This shaman is not only a warrior; he is also a guardian of symbols of strength, a figure who opposes injustice and fights for the protection of his environment.

The photographic poses chosen by our students evoke a sense of power and steadfastness, with the Protector looking into the distance, like a vigilant sentinel. In this way, the editorial represents not only an individual, but an entire community fighting for its rights and for the future of the Earth.

Forecast Shaman → Meteorologist

The Weather Shaman represents a futuristic interpretation of the bond between humanity and nature. He wears an elegant dress that contrasts with a contemporary tribal look: his costume is divided into two halves, one representing the sun and good weather, the other the wind and rain. For makeup, students used innovative techniques and fake piercings, creating a vibrant aesthetic that recalls ancient and modern traditions. In the photoshoot, the Meteorologist is shown studying a satellite map of the Earth, a powerful visual that merges science and spirituality. This shaman interprets weather dynamics and translates them into practical knowledge for the community, acting as a guide in a context of growing climate uncertainty.

Shaman Guide

The Guide is the point of reference in an ever-changing world. Seen as a bridge between the past and the future, this shaman is represented in different ways, with elements of the look that suggest direction and movement. The students designed a wraparound dress featuring a large arrow, a symbol of direction, that winds along the body of this shaman, suggesting the path to follow in an atmosphere of chaos and confusion. In the photographs, the Guide appears while scanning the horizon, his presence instilling a sense of security. This figure is not only a purifier of signs, but is also an interpreter of the invisible signals that surround us. His role is crucial to guide the community towards a brighter and more sustainable future.

Herbalist Shaman

The Herbalist is a figure who embodies the interconnection between humanity and nature, drawing on the wisdom of plants to heal themselves and offer themselves to the community. His aesthetic is deeply botanical, with clothes that transform into plant scenes. The looks vary from a long and enveloping dress in earth tones, from which branches and leaves emerge, to a floral vase worn on the head, creating an image of symbiosis. In the context of the editorial, the Herbalist is portrayed in nature, while collecting herbs and flowers. This shaman becomes a symbol of healing, respect for the environment and valorization of biodiversity, underlining the sacred bond between man and the plant world.

Musical Ear Shaman

Finally, the Musical Ear represents the sound dimension of the shamanic experience, connected to the vibrations and rhythms of the universe. This shaman presents himself in a dress that combines modern elements with traditional details, using musical instruments and accessories that recall different cultures. His outfit is a celebration of harmony and beauty, which vibrates in tune with the surrounding environment. In the photoshoot, the Musical Ear is captured while dancing and playing instruments, creating an atmosphere of connection and joy. Through music, this shaman facilitates emotional healing and the well-being of the community, acting as a bridge between the sacred and the everyday.

A New Shaman for New Eras

The photographs taken with the students of the Moodart School of Fashion Communication capture not only the aesthetics of these contemporary shamanic figures, but also their profound meaning in the current socio-cultural context. Each shaman represents a reading of the present that emphasizes the need for an interconnection between tradition and innovation, between past and future.

The editorial does not limit itself to presenting a reinterpretation of the shamanic figure; it is committed to stimulating a critical reflection on current challenges and the search for sustainable solutions through ancient wisdom. In this sense, the new shaman emerges as a figure of guidance and protection, capable of inspiring us to undertake a path of personal and collective healing in a world that needs more than ever understanding, respect and harmony with nature. The figure of the shaman in today's cultural anthropology is a reflection of the complexity of our times: a mediator who not only connects humans to the sacred and nature, but who faces contemporary challenges, promoting collective healing practices in an era of disconnection. Its evolution invites us to reflect on our relationship with our cultural roots, but also on the importance of building a future that respects both spirituality and the environment in which we live.

Photography

Alberto Pelayo

Photographer Assistant

Francesca Lanfranchi

Eva Macchion

Lecture & Mentor

Veronica Bergamini

Course Leader

Cecilia Bortolazzi

Creative & Educational Project Developer

Cecilia Bortolazzi

MUA

Emanuele Alteri

Hairstylist

Eugenio Colella

Production Assistant

Giulia Carraro

Social Media Coordinator

Nicole Zia

Matteo Faccin

Styling

Isabella Acosta @isacinica

Anna Carraro @annacarraroo__

Alessandra Ciccarelli @thatsciccarelli

Mariachiara Esposito @mariachiaraespositoo

Elena Fabris @elenafabris

Beatrice Gioffrè @beagioffre

Lorenzo Mazzanti @loremazzanti4

Eleonora Pili @elooppp

Aleksja Prendi @aleksja_prendi

Elena Reggioni @yaskgirl

Sanju Sciarrone @sanjusciarrone

Casting

Sayonara

Yuvi

Casting Agency The Lab Models

RED•EYE WORLD