Embracing Bold Sophistication with Sinéad O’Dwyer AW24 at London Fashion Week

Sinéad O’Dwyer’s AW24 collection makes a striking statement by redefining the traditional confines of corporate attire. Stepping into the office with audacious flair, O’Dwyer pushes the boundaries of sartorial norms, infusing her signature aesthetic with ambitious new elements.

The collection pivots around the reinvention of office staples, transforming them into sculptural masterpieces. Oversized button-down shirts crafted from luxurious white cotton poplin and sleek black and champagne satin steal the spotlight. These shirts, adorned with piped bust constructions and internal support bands, exude a sense of structured elegance. Complementing these are fitted shirts in stretch poplin, featuring internal leotard constructions for both style and security. Paired with round-toed men’s dress shoes from Ecco, and accessorized with shirred satin briefcase holders, every ensemble epitomizes sophistication.

In addition to its innovative take on office wear, the collection boasts an array of meticulously tailored pieces. Wide-legged trousers with voluminous side pleats, boleros, and satin-backed waistcoats, all crafted from deadstock khaki wool, add an air of refinement. Overcoats in black denim and maxed cotton, featuring contoured seam constructions, offer a clean-lined silhouette across diverse sizes.

Denim emerges as a cornerstone material, with designs inspired by the designer's personal favorites. Low-waisted folded jeans, maxi skirts, and maxi-culottes feature playful yet sophisticated details such as anal bead-inspired trims and signature windowpane-inspired belt motifs. Micro-culottes with slanted rara ruffles and playsuits featuring sensual criss-cross tie motifs further showcase O’Dwyer’s whimsical yet wearable design sensibility.

The collection’s knits display innovative material combinations and intricate detailing. Fitted boxer shorts in combinations of poplin, satin, and fine cotton yarn, alongside shibari-inspired body harnesses and mi-parti leggings adorned with chain-linked Swarovski crystal beads, underscore O’Dwyer’s mastery of texture and form. The introduction of the brand's first shibari leotard and miniskirt, along with sporty tank tops in squiggled tonal stripes of knit, highlights her commitment to pushing knitwear design boundaries.

Behind the scenes, a collaborative team of creative visionaries brought O’Dwyer’s vision to life. Styling by Ai Kamoshita, casting by Emma Matell, makeup by Dan Delgado, and hair by Anna Cofone added the final touches, ensuring every detail was flawlessly executed. With sponsors like The Ordinary and Ecco lending their support, the collection emerged as a triumph of innovation and excellence.

Sinéad O’Dwyer’s AW24 collection embodies bold sophistication, inviting us to embrace a new era of style. By challenging conventional notions of corporate attire and infusing them with audacious flair, O’Dwyer reaffirms her status as a trailblazer in the world of fashion.

Experience below the allure of Sinéad O’Dwyer's creations and elevate your style to new heights.

Article by @danieleverse

Image courtesy of @weareraven

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Show Credits

Creative Direction and Design: Sinéad O’Dwyer

Styling: Ai Kamoshita

Casting: Emma Matell

Makeup: Dan Delgado Hair: Anna Cofone

Nails: Nanaka from Haco +

Sound: Witchtrials and Cosha

Movement Direction: Grace Nicol

Communications: RAVEN

Production: Blonstein

Hair sponsored by Hair & Care with the support of Olivia Garden and Easydry.

Make-up sponsored by The Ordinary

Nails sponsored by Haco +

Footwear provided by Ecco

Models: Skye, Farah, Ariish, Charlie, Cosima, Bella, Maya S, Josefine, Sophia B, Alex Charles, Lottie Moss, Flo, Luca Biggs, Maty Drazek, Jade, Guia, Mahlah, Fiona Florentia, Simone Reage, Kate, Naadirah, Eva Oh, Alphonsine, Simonetta.

Collection

Creative Direction and Design: Sinéad O’Dwyer

Design Development: Niall Kelly and Katy Clark

AW24 Studio Team: Nia Tackie, Hannah Jones, Celine Asmar, Lucy Cordingley, Amelia Walker.

Knitwear Development: Ilana Blumberg

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