
- Date
- 26 OCTOBER 2024
- Author
- DANIEL FACE
- Image by
- V-METICS
- Categories
- Beauty
Explore V-METICS’ Virtual Makeup Revolution
In a ground-breaking move for beauty and tech, visionary Dr. Alex Box and creative technology expert Philip Delamore introduce V-METICS, a virtual cosmetics platform designed to redefine artistry in the digital space. A recipient of Innovate UK's Creative Catalyst grant, V-METICS is not just a make-up simulator but a revolutionary tool that captures the precision and beauty of real-world cosmetics, reimagined for digital avatars.
Through the power of Epic Games’ MetaHumans and Unreal Engine, V-METICS enables users to bring authentic make-up applications to life in 3D. By mirroring the physics of skin, light, and materials, it creates a strikingly realistic experience, giving creators, brands, and users the ability to experiment with and apply cosmetics to digital avatars as if they were working on a real face. This blending of beauty and technology reflects Box and Delamore's commitment to bridging physical and digital worlds, enabling artists and audiences to create, share, and connect seamlessly from anywhere.
What sets V-METICS apart is its approach to digital identity and diversity. Rather than imposing standardised presets, it offers a unique freedom for artists to explore true-to-life textures, tones, and techniques, challenging traditional beauty norms and promoting representation. Beyond beauty, V-METICS is a tool for education, brand innovation, and sustainable development, enabling digital-only product releases for R&D, reducing environmental impact, and creating new IP and licensing opportunities.
This software is a bridge between creativity and commerce, offering a globally accessible platform for expression and collaboration across beauty, fashion, film, and gaming. By supporting diverse and meaningful representation, V-METICS not only redefines what’s possible in the virtual beauty world but also opens up new paths in the creative economy.



Article by @danieleverse
Check out @virtual_cosmetics