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  • Date
    12 SEPTEMBER 2023
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    Exploring the Playdough Aesthetic of JW Anderson's SS24

    For his latest show at London Fashion Week this Spring/Summer 2024 season, Jonathan Anderson returned to the iconic Roundhouse venue in Camden, unveiling a collection that he described as a "revolution in wardrobe aesthetics." Jonathan Anderson set the tone for the event by sending out distinctive runway show invitations. Instead of traditional cards, guests received elongated strips of vibrant playdough, setting the stage for what was to come. The first models gracing the catwalk sported a distinctively avant-garde look, donning hunched hoodies and shorts that appeared as though they had been meticulously hand-molded from plasticine. 

    The renowned Irish designer welcomed a diverse audience, including individuals from different age groups, and even featured a special appearance by the talented Charlie XCX. JW Anderson's Spring/Summer 2024 collection built upon his recent fascination with unconventional materials, showcasing wearable three-dimensional sculptures inspired by Barbie's everyday attire. Anderson's seasonal inspiration began with the inventive show invitation, where attendees were given tinted blocks of clay to experiment with. This malleable material later found its way onto the runway, transformed into cropped tees and creatively folded denim shorts. Hooded motorcycle jackets took on a rugged appearance with chunky drawstrings, offering both style and protection. Feathered frocks danced gracefully against an artificial indoor breeze, adorning padded outerwear. 

    The collection featured exquisite details such as glistening beadwork, elegantly weaving its way into pocketed dresses that seemed frozen in time. Ultra-slouchy bomber jackets ventured towards the lower half, evolving into bulbous trousers with a touch of playful humor. In another innovative twist, plastic bags played a central role in various women's ensembles, recalling Anderson's Spring/Summer 2023 fish dress. These bags were boldly stained in primary colors and artfully knotted at the shoulders, creating a captivating swollen effect. 

    Trousers embraced a delightful sense of movement, swaying gracefully as they hung low. Circular patterns clashed brilliantly with color-blocked dresses, emphasizing the waistline and concluding the collection with the allure of glittered lattice skirts and elegantly twisted summertime dresses. 

    This glimpse into JW Anderson's Spring/Summer 2024 collection only scratches the surface of the designer's imaginative brilliance. The showcase left a lasting impression, challenging conventional notions of fashion and offering a glimpse into a world where creativity knows no bounds.