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  • Date
    01 MARCH 2023
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    Get Creative with Dolce&Gabbana and UNXD: Enter the Future Rewind Design Contest Now!

    Ready to Create the Next Big Thing in Fashion? Join the Future Rewind Competition Today!

    The fashion industry has been undergoing a paradigm shift in recent years, with the rise of digital fashion and the metaverse. Digital fashion has revolutionized the way we think about clothing, and with the introduction of the metaverse, the possibilities are endless. Dolce&Gabbana and UNXD, in collaboration with Decentraland, are taking the lead in this transformation by launching a digital wearable competition during the upcoming Metaverse Fashion Week.

    The competition, called Future Rewind, is an innovative initiative that aims to create a bridge between the physical craftsmanship of the traditional fashion world and the new medium of digital design. The competition invites emerging talent to take a deep dive into the Dolce&Gabbana universe and incorporate elements of the brand’s most iconic design elements into their submissions. Participants are encouraged to draw inspiration from the iconic Dolce&Gabbana prints, such as Leopardo, Zebra, Carretto Siciliano, Blu Mediterraneo, the famous DG Logo, and quintessential black Lace.

    To enter the competition, each contestant will have to submit a minimum of 5, and a maximum of 20, full digital looks inspired by any one, or any combination of these iconic Dolce&Gabbana prints. Domenico Dolce and Stefano Gabbana will be personally involved in selecting the finalists, who will be able to showcase their creations at the dedicated Dolce&Gabbana space in Decentraland during Metaverse Fashion Week. A jury, which will include Mr. Dolce and Mr. Gabbana, alongside a public vote from the DGFamily NFT holders, will be involved in selecting the winning pieces.

    The winning pieces will be part of a digital wearable collection, co-branded with Dolce&Gabbana and airdropped exclusively as digital wearables to owners of the ‘DGFamily’ NFT collection. The competition marks the first time a traditional luxury brand is empowering digital creators through direct and personal mentorship. The initiative creates opportunities for an exchange of ideas and visions across multiple generations and mediums, which is crucial in continuing to explore the future together.

    During last year’s Metaverse Fashion Week, Dolce&Gabbana and UNXD pioneered the ‘Disco Drip’ collection, which has since also been airdropped to DGFamily holders, and can be worn as digital wearables in Decentraland. The competition signifies a larger shift in the overall fashion landscape, where young designers are building and creating the future of fashion alongside legacy brands.

    The competition also supports the Neo division of Metaverse Fashion Week, a pioneering initiative designed to further the growth of the creator economy and empower the next generation of digital designers. The Decentraland Foundation is working with ten novel digital fashion designers to develop their work within the Web3 space. Part of the Future Rewind competition is to provide additional visibility to the creativity of these young designers through the Dolce&Gabbana media channels.

    The Future Rewind competition is an exciting initiative that represents the fusion of traditional luxury fashion with digital design. The competition provides a platform for emerging talent to showcase their skills and collaborate with legacy brands to create the future of fashion. The competition marks a significant shift in the fashion landscape, where digital fashion is becoming an integral part of the industry, and it will be interesting to see how the fashion industry continues to evolve in the coming years.

    For Domenico Dolce and Stefano Gabbana, supporting young talent has always been an important part of their philosophy. With the Future Rewind competition, they are taking that commitment to the next level, extending mentorship into the metaverse and building an inclusive network to support the next generation of designers.

    UNXD CEO Shashi Menon sees the competition as a milestone for the adaptation of web3 principles by traditional luxury houses. By embracing community-led creation and supporting young talent, Dolce&Gabbana and UNXD are inspiring others in the industry to think differently about the future of fashion.

    Dr. Giovanna Graziosi Casimiro, representing Decentraland, is honored to see Dolce&Gabbana showing support for young talent. She recognizes that we are at a turning point for the future of fashion, and that the change being embraced by traditional fashion institutions is truly inspiring.

    Ready to Create the Next Big Thing in Fashion? Join the Future Rewind Competition Today!

    Interested designers can now apply at