- Date
- 03 JULY 2024
- Author
- DANIEL FACE
- Image by
- Categories
- Next in
KUSIKOHC is Redefining Fashion as Artistic Expression
In the vibrant landscape where fashion meets art, KUSIKOHC emerges as a beacon of innovation and creativity. Rooted in a profound sense of community and humanity, the brand defies conventional boundaries to create a narrative that is both deeply personal and globally resonant.
Founded on the ethos of "Right to Fail," KUSIKOHC embraces the power of vulnerability and experimentation. Each collection is a testament to this philosophy, weaving together diverse cultural influences with an art-inspired aesthetic that explores themes of time, emotion, and identity.
Defined by continuous reinvention and fearless exploration, KUSIKOHC challenges the status quo of contemporary fashion and art. Through its Spring/Summer 2024 collection, the brand introduces a delicate balance of experimental designs and wearable pieces, each adorned with 3D fabric motifs and distinctive prints that bridge the gap between fantasy and reality.
In this article, we delve into an interview with the visionary team of KUSIKOHC, where each piece tells a story and each collection sets a new standard for artistic expression in fashion.
Can you tell us about the inception of KUSIKOHC and what inspired its creation?
KUSIKOHC is rooted in a sense of innovation without ever forgoing craft, community and humanity. The brand’s signature aesthetic blends an art-inspired narrative exploring the concepts of time, emotion and vulnerability.
KUSIKOHC is rooted in the message "Right to Fail." How does this philosophy manifest in the brand’s collections and overall approach?
KUSIKOHC’s motto Right To Fail is a defining statement for the brand, characterizing its approach to transcending boundaries on a personal and commercial level. Rooted in messages of community, identity and reinvention, Kusikohc is unapologetic in its approach. Perhaps this is made even more significant through its uncompromising motto Right to Fail which screams for individuality at the most authentic level. The motto takes many shapes through KUSIKOHC’s collections, evolving to a point where a coarse and unsettled reality is suddenly juxtaposed against softer, sometimes floral motifs.
What are the 3 key elements that define KUSIKOHC's identity and ethos?
KUSIKOHC is an experimental spirit defined by continuous reinvention, fearless exploration and adherence to one's creative instincts. KUSIKOHC's identity is therefore expressed through its experimental side combined with a continuous search for innovation and modernity that gives life to a message unique and authentic.
In what ways does KUSIKOHC aim to challenge and redefine contemporary fashion and art?
KUSIKOHC aim is not to redefine or challenge the concepts of art and fashion, KUISKOHC ongoing challenge is to create its own reality that coexists with today’s concepts of art and fashion. All designs are created by integrating elements from different cultures, particularly drawing, to create patterns that are both globally resonant and deeply personal. This fusion of cultural motifs challenges the homogeneity offering a richer and more nuanced narrative.
What new elements or innovations we can see in the Spring/Summer 2024 collection compared to previous collections?
KUSIKOHC's Spring Summer 24 is a balance between experimental designs and more wearable garments, with delicate shapes and an oversized silhouette remaining at the heart of the collection. Recurring is one of the brand's hallmarks, the application of 3D fabric motifs to the garments, which brings to life the concept of the gap between fantasy and reality and the different ways in which everyone decides to bridge it. Noteworthy is the introduction of a differentiation of prints: the tattoo and fantasy face prints that define the aesthetic of the collection.
What future directions or projects do you envision for KUSIKOHC?
KUSIKOHC has consolidated its aesthetics and positioning and is preparing to enter a new dimension and explore new creative sources. KUSIKOHC is aiming to broaden its target audience without losing its identity and distinctive features. This is why the next collections will be a mix of wearable and versatile garments alongside more sophisticated and experimental designs that are a symbol of the brand, once again reinforcing the duality between the worlds of reality and fantasy.
What message or feeling do you hope people take away from experiencing KUSIKOHC?
KUSIKOHC does not just have to be about buying clothes, it has to be the sharing of ideologies and concept behind the collection. Each garment wants to express a different message and it’s up to the people to transcend that message and make it theirs. This is what we believe people should feel when they wear a KUSIKOHC garment. The freedom to express themselves and to be within the world in which they happen to be.
