Prototypes Series06: A Contemporary Ode to Football's Communal Roots

In an era marked by the gentrification of football and the sidelining of its intrinsic qualities in local communities, Prototypes' latest Series06 collection emerges as a refreshing homage to the sport's grassroots essence. The design collective, rooted in the principles of upcycling and repurposing, showcases a profound understanding of football culture without succumbing to the temptation of mere aesthetic replication for cultural clout.

Series06 unfolds as an authentic ode to football, offering a close examination of the unsung heroes integral to the social fabric of any local club. Prototypes shifts its focus from lazily replicating aesthetics to assessing the potential of figures crucial to the sport's communal beginnings — the groundskeeper, the kitman, the coach, and the youth. This strategic approach not only honors the diverse roles within a football community but also elevates the collection beyond mere fashion, infusing it with a narrative that resonates with the heart of the sport.

Aligned with the brand's ideological framework, Series06 is meticulously constructed from upcycled sportswear, including tracksuits and old football shirts. Sportswear, typically discarded after each season in the commercial realm, is repurposed by Prototypes into a new kind of uniform. This sustainable approach not only aligns with the brand's commitment to environmental responsibility but also reflects a thoughtful commentary on the cyclical nature of fashion itself.

The collection, poised for the Fall/Winter 2024 season, redefines sportswear as a symbol of unity, transcending its conventional role. Prototypes cleverly positions Series06 as a tribute to football's communal beginnings, merging nostalgia with a contemporary sensibility. By glorifying the old amidst society's obsession with newness, the collection becomes a testament to the enduring spirit of football, resisting the erasure of its authentic roots.

The campaign accompanying Series06 further amplifies its commitment to local communities. Collaborating with Betsy Johnson, the Grimbsy-born, London-based powerhouse, Prototypes chose to shoot the campaign at a local club in England. This deliberate choice not only enhances the authenticity of the collection but also reinforces the brand's dedication to preserving the genuine spirit of football within its original context.

In a noteworthy move, Prototypes announces its sponsorship of the kits for the club's new women's team. This goes beyond the mere act of creating fashion; it signifies a tangible contribution to the growth and inclusivity of football, aligning the brand with the evolving landscape of the sport. It reflects a commitment to supporting local initiatives and fostering a sense of community, making Series06 more than just a collection but a catalyst for positive change.

As Series06 gears up for release, Prototypes invites enthusiasts to shop the collection at proto.types.ch. The anticipation surrounding this release is not just about acquiring trendy sportswear; it's a collective celebration of football's enduring legacy and a conscious step towards a more sustainable and community-oriented fashion future. Prototypes Series06 exemplifies the power of design to tell a story, transcend trends, and leave a lasting impact on the culture it seeks to honor.

Article by @danieleverse

Images courtesy of @autrementpr

Photography by Raphael Bliss

Directed by Betsy Johnson

RED•EYE WORLD