- Date
- 29 JANUARY 2024
- Author
- MIRA WANDERLUST
- Image by
- SPIN FASHION
- Categories
- Fashion
Revolutionizing Fashion: CPHFW & SPIN.FASHION Unite for Web3 Circularity
Copenhagen Fashion Week (CPHFW) is the biggest fashion week in Northern Europe, held biannually in January/February and August. Regarded as the fifth global fashion week, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across their global network to four days of shows, presentations, installations and events alongside the trade show CIFF.
SPIN.FASHION is the leading 3D-based phygital platform, seamlessly merging connected fashion, art, and culture through the use of web3 technologies. At the forefront of creative exploration, SPIN.FASHION empowers creators to step into the next generation of the internet, fostering human-centric, sustainable and community-driven businesses through the synergy of connected products and immersive experiences.
SPIN.FASHION has developed an end-to-end system that enables circular fashion business models on a large scale. Their comprehensive stack of technologies includes blockchain-driven supply chain traceability, integration of third-party Digital Product Passports (DPP), IoT labeling with RFID chip capabilities, and a 2D to 3D digital twins modeling system for immersive customer experiences using augmented reality (AR) and virtual reality (VR). This advanced infrastructure positions SPIN.FASHION as a game-changer in the industry. One of the key features of SPIN.FASHION's platform is its blockchain-based traceability system, which ensures transparency in the supply chain. This not only benefits brands and designers by providing visibility into the production process but also empowers customers with ownership of physical and digital (phygital) goods. Every connected product is activated with experience-to-order and circular business models, allowing for take-back, resale, care, and repair at the post-purchase level. This groundbreaking approach allows brands and creators to tap into new revenue streams from previously sold items, earning royalty fees for each item sold on the peer-to-peer resale market.
This collaboration aligns with Copenhagen Fashion Week's commitment to becoming an agenda-setting platform and event. The Sustainability Action Plan 2023-2025, which focuses on education, reduction, and acceleration, sets the foundation for the event's sustainability initiatives. SPIN.FASHION's web3 circularity infrastructure perfectly complements this plan and represents a significant step towards a more sustainable and transparent fashion industry.
"We are beyond excited to partner with Copenhagen Fashion Week, the leading fashion week with a concrete action plan. It is an honor for SPIN.FASHION to be chosen as an official partner, providing the web3 circularity infrastructure to selected brands. Our goal is to make circular fashion the new standard in fashion commerce." - Lor Albrighi, Co-CEO & Founder at SPIN.FASHION.
With this groundbreaking collaboration, Copenhagen Fashion Week and SPIN.FASHION aim to shape the future of fashion, promoting innovation, circularity, and sustainability in the industry.
