With his predilection for extraordinary stories and a refined comic twist, LEONE has contributed to the overall concept and storytelling of the project. Through his work with C41, LEONE has brought together various art forms, such as live performance, music video, editorial photography, and visual art, to create a multisensory experience for the audience. The collaboration with digital artist You Are My Anchor Point has added a unique and innovative touch to the project, further enhancing the immersive world of FUERA, the artist behind the single MARIPOSA. Overall, LEONE's creative direction and direction have been instrumental in the successful launch of the new single and the celebration of creativity and art through MARIPOSA.
Can you tell us more about the concept behind "MARIPOSA" and how you approached its creative direction and direction?
Mariposa is inspired by the inner garden of the human being, also reflected in the lyrics of the track. I chose to explore the idea of a performance in a more literal sense, allowing myself to be naturally influenced by digital at.
How did you bring the vision of FUERA to life? What was the creative process like?
It is through music that the concept behind the video takes shape and form. I was looking to focus on storytelling, I wanted the music itself to be at the centre of the piece and for it to become the concept. This is a structure that is rarely seen in music videos nowadays; my idea was born from the live performance itself, rather than the story.
With your background in photography as well, how did your experience in that field influence your approach to directing "MARIPOSA"?
I chose to shoot in black and white precisely because I wanted the project to be seen in apnea. The absence of color means greater effort from the point of view of the viewer. Imagination becomes key when experiencing the video.
Can you share any challenges you faced while working as a film director and how you overcame them?
To be honest, we had plenty of time to prepare which left enough room for any potential unexpected events. Everything went as planned.
As a film director, how do you balance the elements of live performance, music video, editorial photography, and visual art in your projects?
Balance is the end of the journey. Throughout the working process, my team and I had many discussions about how I wanted the live action elements to integrate perfectly with the digital art aspect. As a viewer you are not affected by frequent changes in how the piece is meant to be read - all the elements belong to a single space-time horizon.
What inspires you to create extraordinary stories? Could you tell us more about your childhood background , and how it has shaped your career as a film director? How do you approach storytelling and conveying emotions through your films? Is there a particular message or feeling you aim to evoke in your audience?
An ordinary life makes an extraordinary story. This has always been my starting point. I am passionate about Italian cinema ranging from 1943 to 1963, which finds its peak in 8 1/2 and The Leopard. Two films whose production was carried out at the same time. I love cinema and I’m proud to share that I have now made my debut with my first feature film. I’m constantly experimenting, which helps me feel like a teenager.
Can you share some insights into your creative process? How do you develop and bring your ideas to fruition?
The process changes all the time But it is essential to choose your team well, giving them the space to express themselves.
What advice would you give to aspiring film directors who are looking to create unique and immersive experiences?
Whoever seeks style finds death, whoever seeks life finds style. So be authentic.
Interview by @mirawanderlust
Images courtesy of Fuera Team
Curated by: @c41magazine & @c41.eu
Creative Director: LEONE @leonedirector
Creative: Inga Lavarini @ingalavarini
Graphic Designer: Niccolò Pisano @niccolopisano
Film Director: LEONE @leonedirector
Dop: Francesca Pavoni @francesca_pavoni
Digital Creator: Karol Sudolsky @youaremyanchorpoint
Ass. Digital Creator: Greta Cozza @ta__co
Photographer: Liting Tang @tlity
Photo Assistant: Sarah Indriolo @sarahindriolo
Talents: Fuera @fueraroom
Guitar: Michele Boni @micheIe.boni6
Manager: Flavia Guarino @monkeygonetoinsta
Executive Producer: Leone Balduzzi
Production Manager: Maria Borgognoni @maria.borgognoni
Producer: Riccardo Pagano @a_richard
PA: Zeng Yinli @yayazeng_
Stylist: Eleonora Cixi @cixichannel
Stylist Assistant: Antar Abderrahman @skinnyabdi
Groomer: Gaia Dellaquila @gaiadellaquilamua
Art Buyer: Patrizia Gatto @gattareel
Editing: Margherita Freyrie @margheritafreyrie
Color: Daniel Pallucca @daniel.pallucca
1AC: Tommaso Fazzi @tommasofazzii
2AC: Filippo Andreoni @filippo_andreoni
Gaffer: Giovanni Sacchi @joskacchi
Electrician: Gaetano Gagliardi
Electrician: Nicolò Andreuccetti @eastemicko
Key Grip: Sergio Di Terlizzi @sergio.diterIizzi.58
Grip: Massimo Fossali
Special thanks to:
Movie People @moviepeopleitalia
Organica Estrusa: @organica_estrusa Domenico Orefice: @domenicooreficetm