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  • Date
    20 JUNE 2023
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    Highlights from 1017 ALYX 9SM SS/24 Collection Showcased at Milan Fashion Week Men's

    Matthew Williams, the creative force behind 1017 ALYX 9SM, has once again mesmerized the fashion world with his latest collection showcased during Milan Fashion Week Men's. The Spring/Summer 24 collection takes inspiration from a variety of materials and textures, resulting in a range of garments that redefine contemporary fashion.

    At the core of the collection are the exquisite canvas pieces, which have been treated with utmost care to create a unique texture and a lived-in charm. The canvas garments showcase rich, earthy tones achieved through meticulous dyeing processes. From trousers and vests to coats and jackets, each piece exudes a rugged sophistication and urban appeal, adding depth and character to the entire collection.

    In the realm of timeless sophistication, the collection delves into the captivating allure of treated leather. The leather garments, including bomber jackets, waistcoats, and trousers, showcase unparalleled elegance. Additionally, the range of bags and backpacks exemplify exquisite craftsmanship and unique treatment specialties, ensuring a luxurious and refined aesthetic.

    Distressed fabrics and intricate embroideries take center stage in the jersey pieces of the collection. These fabrics imbue a raw and rebellious look, while the embroidery adds depth, creating a visual feast for the senses. Marquetry techniques are employed to weave different yarns, resulting in hypnotic designs that capture attention. Vintage treatments give the jersey clothing a nostalgic appeal, while new graphics add a contemporary twist, making each piece a wearable masterpiece.

    The collection also features a meticulously curated selection of fabrics that redefine comfort and style. Cupro cotton and poplin sets exude elegance, while tank tops and mesh shirts bring an edgy vibe. Lightweight nylon pants offer breezy versatility, all crafted with exquisite treatment to ensure the highest quality.

    Building upon its previous success, the collection prominently showcases the signature 'A' logo. This eye-catching emblem is tastefully incorporated into select garments, including inlaid leather jackets, knitwear, jersey sets, and tracksuits. The logo is either overprinted or intricately embroidered, adding an element of craftsmanship and distinction that represents the brand's visionary spirit.

    In terms of footwear, the Spring/Summer 24 collection expands on the success of previous seasons. The iconic spiked sole takes center stage, showcasing meticulous craftsmanship and attention to detail. The new footwear styles, such as the rugged canvas combat boot and timeless derby shoe, embody a harmonious blend of bold aesthetics and superior functionality. With each step, the footwear encapsulates the brand's relentless pursuit of innovative design.

    Overall, Matthew Williams has once again proven his talent and visionary approach with the 1017 Alyx 9SM Spring/Summer 24 collection showcased at Milan Fashion Week Men's. The combination of unique materials, intricate treatments, and attention to detail results in a collection that pushes the boundaries of fashion, redefining contemporary menswear with rugged sophistication, urban appeal, and timeless elegance.

    Enjoy below all highlights from 1017 ALYX 9SM SS24 and tap the sticker to experience Milan Fashion Week first hand in the metaverse.


    Creative director: Matthew M. Williams

    Design director: Lee Roach

    Design Studio:

    Per Hanson

    Daniel Pinillos

    Gala Colabianchi

    Georgia Fraser

    Gudmundur Magnusson

    Ion Ilies

    Kevin Grandal

    Natasha Law

    Show music by Jam City

    Music direction by Ben



    Samuel Ellis Scheinman @DM

    CASTING Make-up:

    Giorgia Lecce


    Paolo Soffiatti

    @Blendmanagement Special

    sponsor L’OREAL professional

    Creative production: Deborah Salbego

    Assisted by Matilde Dellacasa

    Architect: Fargo Studio

    Communication & Marketing: Alban ADAM

    Special thanks to Luca Benini, Massimo Braglia, Chiara Dalconton and all the teams at Alyx studio and Slam Jam