ICONS: Fashion, Technology, and Creativity Unite at Shoreditch Arts Club with CULT

London’s Shoreditch Arts Club recently played host to the highly anticipated ICONS event by CULT in a collaborative effort with RED-EYE, Lubylu, and WeAR. On September 20th, this dynamic event brought together innovators in the fields of fashion, technology, and art, attracting a stylish crowd eager to witness the future of fashion in an iconic London Fashion Week setting.

The night kicked off with the unveiling of CULT’s & WeAR creation, a digital installation by artists Katya Pavlenko and Ly Leova that set the tone for an evening dedicated to exploring the intersection of craftsmanship, digital fashion, and augmented reality (AR). This immersive experience embodied the central theme of ICONS: honoring the creative legacy of fashion while looking boldly into its digital future.

At the heart of the event was the ICONS panel discussion, moderated by Daniel Face, Editorial Director of RED-EYE. The panel featured a distinguished lineup of speakers, including Gigi Casimiro, founder of WeAR, Imogen Fox, a renowned digital fashion artist, and Amy Dick, Chief Operating Officer of CULT. Together, they dove deep into the evolving landscape of fashion, addressing key topics such as the role of AR in enhancing craftsmanship, the growing presence of digital fashion, and the need for inclusive storytelling in the fashion and tech industries.

The crowd—an eclectic mix of fashion-forward thinkers, tech enthusiasts, and creative visionaries—was a testament to the event’s broad appeal. As the evening progressed, attendees mingled and networked, sharing their thoughts on the future of fashion in a space that beautifully blended the physical and digital worlds.

ICONS was more than just an event—it was a glimpse into what’s next for fashion and technology, leaving everyone eager for what the future holds.

Check out the gallery below!