Inside AW LAB Shox Style Studio: Where AI, Fashion, and Culture Collide in Milan

When RED-EYE visited AW Lab Milan, we knew we were in for something different but the experience went beyond our expectations. Accompanied by photographer Rosario Rex Di Salvo and stylist Sofia Spini, we dove into a space that feels less like a store and more like a creative playground. The AI styling experience completely blew us away.

Watching ideas come to life in real time, blending fashion, tech, and individual expression, was a reminder of how contemporary creativity moves today: fast, fearless, and unapologetically bold.

Shox Style Studio’s launch event captured this energy perfectly, turning the space into a cultural pulse for Milan’s creative scene. Every corner invited experimentation, community engagement, and a chance to explore trends in a playful, inspiring way. This collision of technology and creativity framed Shox Style Studio as a living dialogue between culture and code. Talents Valentina Vernia (aka Banana), Rigatilde, Havana Plevani, Giorgia Celante, and Daniel Wolf embodied the spirit of the event, each channeling a distinct dimension of movement, identity, and self-expression.

For anyone curious about the intersection of style, technology, and community, AW Lab Milan is a must-visit and we can’t wait to go back for some fun new experiences. Dive into the highlights from the launch event below!