- Date
- 20 FEBRUARY 2024
- Author
- DANIEL FACE
- Image by
- PRESS OFFICE
- Categories
- Fashion
Step into the Future with SYKY & BFC at 'Worlds Collide' by Nicola Formichetti
In a groundbreaking collaboration with the British Fashion Council, luxury fashion platform SYKY orchestrated an event of unprecedented proportions, aptly named 'Worlds Collide’. This groundbreaking London Fashion Week’s showcase brought together two exceptional designers: the globally renowned KWK and Berlin-based Taskin Goec from the SYKY Collective, in a celebration of creativity, innovation, and the convergence of physical and digital fashion realms.
At the heart of 'Worlds Collide' were the mesmerizing collections presented by KWK and Taskin Goec, each pushing the boundaries of traditional fashion showcases. KWK, known for his avant-garde designs worn by iconic celebrities like Beyoncé, Björk, and Karol G, unveiled a collection that transcended the confines of physicality. Through SYKY's platform, KWK introduced both physical and digital versions of his iconic pieces, offering consumers a glimpse into the future of fashion consumption.
Equally captivating was Taskin Goec's showcase with his hybrid collection titled "The Last Dance." Drawing inspiration from the intersection of tangible and virtual realms, Goec's collection showcased the transformative power of technology in fashion. By leveraging advanced design techniques and a custom AI model, Goec blurred the lines between reality and imagination, captivating audiences with his innovative approach in the collection both physically and digitally.
In fact, the highlight of the event was the seamless integration of physical and digital presentations, exemplifying SYKY's commitment to innovation and creativity. Through a harmonious blend of technology and design, SYKY redefined the fashion showcase experience, offering attendees a glimpse into a future where boundaries between the physical and digital worlds dissolve.
Alice Delahunt, Founder and CEO of SYKY, expressed her enthusiasm for the event, highlighting the platform's role in shaping the future of fashion. Delahunt remarked, "SYKY is at the forefront of this movement, showcasing brands that beautifully demonstrate the boundless creativity afforded by mixed-reality design."
Nicola Formichetti, Artistic Director of SYKY, played a pivotal role in curating the event, bringing invaluable industry insights and collaborations to the table. With Formichetti's expertise and previous collaborations with Taskin and KWK, 'Worlds Collide' was elevated to new heights, solidifying SYKY's position as a leader in digital fashion innovation.
“Fashion is all about being daring and innovating. At SYKY, we are spearheading this next level of self-expression through digital and augmented realities, partnering with trailblazers in this space and providing a platform for them to grow. The work itself sets SYKY apart; these pieces blur the lines of art and luxury fashion. I can’t wait for the world to witness the apotheosis of digital fashion with SYKY at 'Worlds Collide’”, says Nicola Formichetti, Artistic Director of SYKY.
Moreover, 'Worlds Collide' marked the debut of 'SYKY Drops,' a series of monthly releases of digital and physical pieces, offering consumers an opportunity to engage with cutting-edge fashion in a dynamic and accessible manner. With collections available exclusively on SYKY.com, 'SYKY Drops' further democratised access to the world of high fashion, paving the way for a more inclusive and innovative industry landscape.
'Worlds Collide' was more than just a fashion event; it was a testament to SYKY's unwavering commitment to pushing the boundaries of creativity and innovation. By seamlessly merging physical and digital elements, this takeover redefined the fashion showcase experience, offering a glimpse into a future where imagination knows no bounds.
Article by @danieleverse
Image courtesy of @the_syky & @purplepr
Photography by Max Cisotti for Dave Benett