Versace's Tech-Forward Tag: A Bold Leap into Virtual Innovation

Versace continues to redefine the boundaries of luxury fashion with the launch of the Versace Tag. Seamlessly blending the physical and virtual worlds, this compact nappa leather accessory exemplifies the maison's commitment to modernity and innovation. By partnering with ZEPETO, Snapchat, and DREST, Versace has created an experience that caters to a new generation that values self-expression, emotional engagement, and immersive experiences.

The dynamic launch began on ZEPETO on 15 November, where a limited-edition Papaya colourway sold out in a blistering six minutes. This success is now followed by three fresh colours and playful charms, including an animated Medusa Fluffy charm. Add a customisable photobooth feature to the mix, and you’ve got a digital playground that extends Versace's physical allure into the virtual space.

On Snapchat, the Versace Tag becomes part of the digital wardrobe for Bitmoji avatars. With its bold colour options and whimsical charms, the bag feels both exclusive and delightfully accessible. Bitmoji fans can further immerse themselves in Versace's festive universe with accessories like the Versace Allover slippers and the iconic I ♡ Baroque bathrobe, effortlessly merging fashion with fun.

Meanwhile, DREST, the interactive fashion styling app, amplifies the engagement factor with its new Quest mode. The Versace Tag takes centre stage here, offering users curated challenges and exclusive digital rewards. The pinnacle? A chance to win the physical bag itself, blending virtual styling with tangible luxury.

At its core, the Versace Tag is a testament to the brand's DNA—vivid, audacious, and unapologetically fun. Its design—a compact silhouette with buttery-soft nappa leather and a rich colour palette ranging from Porcelain White to Whiskey Brown—is as versatile as it is vibrant. Donatella Versace’s touch is evident in every detail, right down to the contrasting Whiskey-hued lining.

By fusing high-fashion craftsmanship with cutting-edge tech, Versace positions the Tag as more than just an accessory—it’s a lifestyle statement that redefines luxury for the digital age. Whether in your hand or your avatar’s, it’s clear: the Versace Tag is a bag for the now.

Article by @danieleverse

Image Courtesy of @versace press office

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